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Director of Marketing
Wangard Partners is seeking a creative, strategic, and hands-on Director of Marketing to lead marketing and communications for the company and its multifamily and commercial properties, new developments, and construction projects.
This role will strengthen brand awareness, support investor outreach, generate qualified leads, advance leasing and occupancy goals, and build resident and community engagement. Initially serving as a department of one, the Director will own both strategy and day-to-day execution, partnering closely with leadership and engaging outside specialists as needed.
What You’ll Do
Schedule and Work Environment
This in-office position requires regular collaboration with corporate and property teams and local travel to properties, development sites, and events. Occasional evening or weekend work is required. Work includes computer-based activities and on-site visits, with occasional lifting of up to 30 pounds. Essential functions may be performed with or without reasonable accommodation.
Wangard Partners is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
This role will strengthen brand awareness, support investor outreach, generate qualified leads, advance leasing and occupancy goals, and build resident and community engagement. Initially serving as a department of one, the Director will own both strategy and day-to-day execution, partnering closely with leadership and engaging outside specialists as needed.
What You’ll Do
- Develop and execute corporate and property marketing plans, budgets, campaigns, and content calendars aligned with business priorities.
- Lead consistent branding and messaging across the company and its properties, including new development launches.
- Create compelling copy, graphics, photography, video, and marketing materials; support leadership communications and thought leadership.
- Manage corporate and property websites, social media, email marketing, digital advertising, SEO, and online listings.
- Track campaign performance, lead generation, and spending; use data to recommend improvements and report results to leadership.
- Partner with property teams to support leasing, improve the prospect experience, manage online reputation, and promote resident engagement.
- Support company events, property activities, and community initiatives; manage agencies, freelancers, and vendors as needed.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education and relevant experience.
- Five or more years of progressive marketing experience, including responsibility for plans, budgets, campaigns, and measurable results. Multifamily, commercial real estate, property management, or development experience is strongly preferred.
- Demonstrated ability to independently manage a marketing function while collaborating effectively with leadership, internal teams, and outside partners.
- Strong writing, creative production, project management, and analytical skills, with the ability to balance strategic priorities and daily execution.
- Hands-on proficiency with digital marketing, social media, website management, content creation, and reporting tools. Relevant platforms include Canva, Adobe Creative Suite, Google Analytics, Google Ads, and HubSpot or comparable systems.
- Experience using AI tools thoughtfully to improve marketing productivity and quality. Yardi experience is a plus.
Schedule and Work Environment
This in-office position requires regular collaboration with corporate and property teams and local travel to properties, development sites, and events. Occasional evening or weekend work is required. Work includes computer-based activities and on-site visits, with occasional lifting of up to 30 pounds. Essential functions may be performed with or without reasonable accommodation.
Wangard Partners is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.