Marketing Specialist, Marketing Department
www.wangard.com

Reports to: Nicholas Putz, Director of Marketing at Wangard Partners, Inc.
Nicholas Putz | LinkedIn

Overview: Under the guidance and direction of the Director of Marketing, the Marketing Specialist will be responsible for developing and executing various marketing initiatives to support the property management department’s marketing goals for our Multifamily communities. This highly engaging role involves creating exciting content from the ground up, managing social media accounts, and developing engaging and attractive marketing campaigns. Please apply directly here: Careers | Wangard Partners

Key Responsibilities:

Collaborate with the Director of Marketing to create and implement social media content strategies to promote individual multifamily properties. This involves generating engaging and visually appealing photography and video across social platforms like Facebook, Instagram, SnapChat, TikTok, X, YouTube, and LinkedIn
Manage and monitor social media accounts, respond to comments and messages promptly, analyze social media metrics, and report to the Director of Marketing on performance providing insights for improving content performance
Conduct weekly audits of the property websites and the Wangard website to ensure content is up to date and accurate to include rental rate verification through Yardi

Collaborate with the Director of Marketing to develop and execute various marketing campaigns to include the creation of property specific marketing materials such as brochures, flyers, and newsletters
Collaborate with the Director of Marketing and the Leasing Manager to develop strategies to increase lease conversion rates.
In collaboration with the Leasing Manager and the Director of Marketing, create and maintain a Resident Ambassador Program
Coordinate with property managers at each location to schedule the promotion of resident activities and events to drive community engagement.
Schedule and engage property level virtual tours to enhance marketing campaigns. Capture high-quality still images and videos to enhance the online experience and increase conversion rates.
Under the direction and guidance of the Director of Marketing, provide social media engagement training for on-site property staff (brand representation, tactics to support)
In coordination with the Director of Marketing, prepare marketing budgets and plans for properties
Create engaging marketing videos during construction to promote awareness and enhance leasing efforts through lease-up
Increase brand recognition through corporate outreach concerning our preferred employer program.
Any other duties as assigned

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience in marketing, social media management, and content creation.
Strong written and verbal communication skills.
Proficiency in using social media platforms and marketing tools.
Ability to work independently and as part of a team.
Strong analytical skills and attention to detail.

Required Skills:
Marketing Expertise: Proven track record in developing and executing successful organic and social media marketing campaigns, ideally within the real estate or multifamily industry.

Social Media Savvy: Deep understanding of social media platforms (Instagram, Facebook, SnapChat, TikTok, etc.), including content creation, community engagement, and social listening.
Creative Vision: Strong creative thinking and ability to translate marketing objectives into engaging visual and written content.
Content Creation: Experience producing high-quality written, visual, and video content specifically for social media and online platforms.
Adobe Creative Suite: Proficiency in Adobe Photoshop, Illustrator, and InDesign (or similar design tools) for creating marketing collateral.
Project Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment using Asana and other tools.
Communication Skills: Excellent written and verbal communication skills for collaborating with internal teams and external partners.
Analytical Skills: Experience with social media analytics and reporting to track campaign performance and make data-driven decisions.
Bonus: Familiarity with SEO principles, website content management, multifamily, and modern marketing principles
Online Portfolio: Strongly Encouraged

Physical Demands
Physical demands include the ability to lift up to 30 pounds. The employee will be regularly required to sit, stand; walk; reach using feet, legs, back, arms and hands; talk and hear. The employee may occasionally be required to climb. Specific vision requirements include the ability to use close vision; distance vision; color vision; depth perception and the ability to adjust focus. The employee will be required to work at a personal computer and talk on the phone for extended periods of time. Must possess the ability to detect auditory and/or visual alarms and be available to work extended/flexible hours and weekends, as needed.

Attendance/Travel
This position is a full-time salaried position. This position also requires regular attendance and active participation at all company functions and events.

Learning and Development
Maintain a commitment to ongoing professional development and career growth.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as requested to meet the ongoing needs of the organization. Wangard Partners is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Jobs at Wangard Partners Inc.